The Market for Color TVs

The color TV manufacture started in early 1980s, which has a steady market by 1999 after it's starting, growing and marketing periods. It is pointed out that there will be another consuming upsurge of electric household appliance. But this is only a step-by-step growth, without an abrupt upsurge. The consumption demands better quality and newer style, and many families want to attain the highest level at one step. This is based on the following facts--The income of residents keep increasing which makes it possible for color TVs to enter households. The average income of residents in cities and towns will increase by 5%. ---In the mature markets of cities and towns there is a urgent demand of up lace obsolete color TVs with one ones. Roughly estimated, there are 200 million color TV sets, 10% of which will be replaced per year. Then there will be a demand of yearly output amounting to 20 million sets. Color Tv sets made with hi-tech skills, having a large screen with fine pictures and muliti-functions will be the families seek for better quality while 19.35% replace their color in order to get better effect .--There is a 1995 to 2010 farmers will shift their consumption from residence to endurable goods,. If farmers can have an average income increase rate of 6-7%, the popularization of consuming endurable goods will reach the level obtained by citizens in 1998. Their consumption of household facilities will rise from 7% to 10%. AT present about 4.9% of the farmers plan to buy color TVs.--The living conditions of cities and towns are greatly improved, providing good environments for color TVs to enter household. Living quarters are improved with spacious room which enable families to have large-screen TVs and many families have more than one TV sets at a time. Compared with the first purchase, this demand won't grow abrupt but gradually. The demand for color TVs will grow by 7% in the five years to come . Large-screen, multi-system, color TVs with advanced functions and exquisite outlook will attract customers who are ready to replace their outmoded TVs and youngsters as well. Hence residents will posses more color TVs, and there is still some room for a rise in popularization rate. However, there will only be a steady rise instead of an abrupt upsurge.