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A
potential market for the lease of Children articles
With the development of buyer's market and the raise of living standard,
the idea of consumption on credit and on cost is introduced to common
families, extending from coastal area to inland, penetrating from
cities to countryside, from a few field to all walks of life. In
this case , the lease of children's articles is a weak link and
there is room for exploration. The cycle for the use of children's
articles is quite short,(only 2-3 years), owing to children's rapid
growth. These articles cost a lot, most of which are still quite
new and can be reused with a little decorations. It will be fine
if a company opens up this business and the customer can only invest
a little money but enjoy the entertainment that cost much more money.
There is a good prospect for this business which was already managed
in a few cities. The "love & care" run by the all-China women's
federation started this business, the first batch of used walkers
has been sold out. A lease company in Shanghai offers the price
of 1000 to 2000 RMB for all kinds of children's articles. The customers
need only pay 1/4 or 1/3 of the cost which will satisfy the needs
for 2 or 3 years. All the facts proves that there is a great potential
market for the lease of Children's' articles. The potential market
will certainly attract businessmen, and there'll surely be Completion.
In order to win in the competition, children's lease companies should
offer special, better services. Special care should be paid to disinfecting
and convenience is provided for the customers. For example "Lian-Da-Lu"lease
company offer the service of delivery goods to the doorstep, Andsetting
accounts after actual use. They also make some "special Type" articles
for lease. "The love and Care Club" in Beijing lend books and tapes
to the customers free of charge, attracting lot of young parents.
In addition ,children quite a few lease company repair polish and
paint the returned children's beds, Chairs and satisfy the needs
of the following customers. Therefore the lease business of Children's
articles has a good prospect, offer the opportunities of making
"Profit ". So far it is far from satisfactory to meet customer's
needs whether in number, or scale or kinds of lease and services.
More persons of insight are expected to get involved in this field.
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